CASES
Ludmila Fonseca
AROMATHERAPIST
@aludmilafonseca is a family aromatherapist located in Rio de Janeiro - RJ, which serves all over Brazil. Through essential oils, she helps families restore the health and well-being of their homes, using personalized solutions and safety as a priority in her work.
For a long time, one of her biggest challenges was to convey her message through a brand that harmonized with who she is and with her way of adding value to people, associating the trust necessary for a health and well-being work, with the roots of nature and the environment present in essential oils.
For the development of the logo, the initials of “Ludmila Fonseca” were chosen to represent its entirety, and along with that, the choice of a drop shape to incorporate the initials was taken to harmonize with its main work tool and support to its customers, essential oils.
The colors were selected in order to add value and lead to this same solid platform of support for families, reconciling the roots of nature present in essential oils. Therefore, earthy tones were chosen, representing the solidity and nature present in the brand, as well as the blue of water in its liquid state, symbolizing again the fluency of essential oils as a method and professional artifact.