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Monte Multimarcas is a fashion store that offers several exclusive products for each style and for all tastes. It has numerous combinations between shirt, shorts, cap, among others, operating throughout Brazil, but with physical space in RJ.

For the development of the brand and its colors, the presence of easily recognizable elements was essential for differentiation in a highly competitive market. That's why the harmonization of gold, black and white was chosen to create this approximation between distinct but perfectly complementary colors.

The name “Monte” was the first variable to be defined, since its presence as an integral part of the brand was vital. In addition, its square aesthetic with right angles was selected in order to escape the obviousness of the name, representing the difference proposed by the brand, which it naturally emanates in its essence and formation.

In addition, a color pattern based on monochromatic and neutral tones was important for the possibility of covering all the diversity of palettes that are present in their products, not limiting their scope, but allowing new approaches and a more neutral approach in their branding.